Juan de La Paz is a sustainable Bolivian brand that proposes a timeless universe and the approach to a new concept of luxury. 2025 marks 16 years of Juan de La Paz as a brand that brings contemporary design to life, enriched by Bolivian and Andean culture. Each collection is the result of research and a commitment to sustainability and positive impact within our region, striving to uphold the Andean principles of crianza mutua or Yanak Uywaña and a profound harmony with Mother Earth.

According to British Vogue (Jan, 2022) is one of the 15 “incredible designers who have put respect for the planet’s resources at the heart of their practice”

The brand's sustainable collections are made in collaboration with different communities of artisan women in Bolivia and Peru, under ancient values ​​of fair trade and slow fashion.

The spirit of the brand responds to the idea of ​​a new Latin American elegance; the proposal revolves around the magic of the aesthetics of local ancestral cultures with a contemporary approach, since their work syncretism the nobility of our continent, in a sporty and genderless key, combining a local discourse of global relevance.

Their collections and work have been published in specialized fashion and culture media on five continents such as British Vogue, Vogue USA, Vogue Russia, Vogue Italia, Vogue España,Vogue Mexico and Latin America, Vogue China, Vogue Australia, BOF, Elle China, L’Officiel Russia, L’Officiel Argentina, L’Officiel Italia, among others.

By 2021 Juan de La Paz has been short-listed as one of the 5 finalists for the “Pitch to Latin American Fashion Summit 2022” in the Positive Impact category.

Their collections have been presented at DAB Bolivia since 2017, a platform of which they are creators and managers.

Juan de La Paz has introduced their collections at Alpaca Fiesta in Peru, and since 2020 at Mercedes-Benz Fashion Week Russia and Brazil Inmersive Fashion Week.